Marketing Manager - Coupon (all genders)

Coupon Ownership: End-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyalty Campaign Management & Personalization: Independently plan, execute, and evaluate coupon campaigns across various customer segments, countries, and channels to sustainably increase Customer Lifetime Value Data-Driven Optimization: Develop new and optimize existing coupons along the customer journey, and proactively integrate personalized discounts into holistic revenue planning with a clear focus on incrementality Testing & Performance Control: Design, execute, and evaluate experiments and A/B tests, as well as measure the success of campaigns using relevant KPIs and derive actionable recommendations Feature Development: Drive the conceptual and technical development of the coupon feature to continuously optimize the shop's user experience Project Management & Cross-Functional Collaboration: Independently manage interfaces with CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech, as well as lead cross-functional (multi-stakeholder) projects